Have you ever felt that your content just ain’t cutting it when it comes to persuading your readers to take action when visiting your posts?
Fresh, original, informative and interesting content is the “oxygen” for any website you market.
However, making the content original as well as compelling is not sufficient nowadays to secure the desired results. The content that was theoretically perfect might have performed in the past, but for the present day audience the same need not be so appealing.
Unless your content has the power to arrest the attention of the individual visitor to your website and trigger his thinking, he will bypass the same which means that your content is completely ignored thereby making your efforts futile.
So what is the best way to make your posts more actionable? Only engaging and actionable content can catch the attention of the reader for a reasonable amount of time. When your reader is able to relate to your content, this will spark their interests and engage them to take action.
What you have done in the past?
Now, your initial task is to identify the content that is engaging and actionable for the readers. How will you identify?
It’s not that difficult! You can easily find out the examples for engaging content.
Just go through all your previous posts. Certainly, all of them were not bounced. So, now you are sure that you have already a considerable amount of engaging and actionable content with you.
Can you not assess the performance of each one of those contents? Can you not identify the particular aspect in each one of those contents that could fetch maximum attention?
In the above process the comments, favorites, likes, shares and links will be of immense use. Also, you keenly observe the bounce rate and page exit rate so as to identify the posts that failed to perform.
Now, it is rather easy for you to find out the reasons for the failure of those posts. A particular post might have failed since it was posted at an inappropriate time or perhaps the particular topic was not suitable or the presentation might not have been in the proper manner.
Never leave the gap unfilled.
Always ensure that what you think as interesting must be equally interesting to your prospective customers also if you want to capture their serious attention.
The analysis of your previous posts can help you to a great extent to identify the type of content which will be liked, shared and commented by the readers and also those which will be overlooked.
When you have the technique to effectively fill the gap between your thinking and the thinking of the readers, you can take it for granted that your content is going to be engaging as well as actionable.
The Real Secret to Make Your Posts More Actionable
You do not want your content to fail anymore. In other words, henceforth you want to post only engaging and actionable content on your marketing website. You desperately require some useful guidance in order to ensure that your content performs.
Here are a few tips that are very useful to make your content to engage your prospects effectively and make them to act.
Make your content simple, clear and precise.
The majority of those who go through your website posts and pages are not inclined to read from the first word to the very last word of your blog or website. On seeing long written essays, they get fed up. Hence, provide the information in minimum number of words, but with clarity.
Instead of long paragraphs, provide lists and bullet points. Footnotes can be provided to explain industry jargon so as to ensure clarity of the content.
Precise explanations help the readers not to get stuck up while going through the web page and wherever detailed explanation is essential, the particular term may be linked to a dictionary or to other reliable posts or to Wikipedia.
You should ensure that the page is well structure and the content is not boring, but interesting.
Make the content not only informative but also instructive.
The content on your web page must be educative to the readers. You may be introducing a new concept or a new product. Apart from telling about the concept or the product, teach the readers how to do with the same.
You must narrate your experience of using the same and getting better results. Give sufficient examples to explain how to use it to get the best results. When your post really helps the reader to solve his problem, he gets more interested and continues to read and ultimately a business relationship is materialized.
Just like a teacher you must explain the process step-by-step so that everyone can understand.
Lavishly use visuals.
When you try to explain something through words alone you have to struggle a lot and still the readers may not understand and they may not stay. Explaining with pictures is much easier than explaining in words alone. A few pictures can replace a few thousands of words.
Screen shots of the tools and tabs, descriptive images and graphs related to the content and the data as well as research findings that are in the content and videos that say interesting as well as informative stories capture the attention of viewers, convince them, make them to think and tempt them to act.
The web page must be enriched with visuals and colors that are relevant to the content. It is advisable not to use generic graphs and to avoid making black text on white background. For more ideas you may want to check out our Technical Site Audit for Your SEO Checklist.
Ensure that readers’ questions are answered.
When you prepare the content for your website, keep in mind that the readers go through your post not for the pleasure of reading your post but in search of answers to their specific queries. The post should contain numerous questions and answers.
After going through the entire post, if the readers fail to get answer to their question, they become frustrated and lose interest. While writing the content, one should foresee all the queries that are likely to be made and provide the answers for all of them so that maximum number of readers may find the website useful as well as interesting and as a result they respond positively to your call for action.
As far as possible, the title must be in the form of a question and the content in the form of the answer to that question. The answers should be precise and always to the point.
Always provide unique content.
Innovations make your content more actionable. When the content is created using a wide range of formats, it stands out as a unique content. Your content can be a brand of yourself. When compared to colors and pictures, branding is more effective as well as powerful in making your content engaging and actionable.
While preparing the content for your web page, ensure that your content takes the reader closer to you thereby paving the way for a fruitful relationship. The time and energy that you spend to make your content engaging and actionable is indeed going to be a rewarding investment.
The readers require content that is rich in information and thoughtful ideas. When your content is made of these two vital ingredients, the readers not only enjoy the same but also find it quite relevant to their needs and decide to act on the same.
To Make Your Posts More Actionable
If you are able to provide them easily understandable, enjoyable and useful content to read, in return you can expect positive actions from them. To make your posts more actionable a certain finesse is required.
When you answer their questions on your post, the readers should always feel that it is related to their needs. Always remember that you are posting the content to persuade the readers to act.
Please feel free to leave a comment on my post here…
…What is your best idea for getting people to act on your content when visiting your site?